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Comprehensively updated for the latest syllabus, for first teaching September 2017, and developed directly with the IB, the second edition of this popular Psychology Course Book provides thorough coverage of all core and optional units at Standard and Higher Level, as well as assessment preparation support. Engaging, full-colour activities and in-depth, international case studies bring the theory to life, while structured opportunities for critical thinking and concept-based learning help to develop enquiring and independent learners. Clear and accessible language, a robust reference section, support for the Internal Assessment and TOK links ensure that all learners progress through the DP Psychology course with confidence. Product details Format Mixed media product | 576 pag...

In 1918, the Royal Air Force became the first major independent air force in the world. Formed to serve a strategic need in the most intensive war that Britain had then fought, the RAF continued in the inter-war era to play a key role in the political and diplomatic world, and in defending the Empire. During the Second World War, the RAF was pivotal in defending Britain from invasion in the Battle of Britain, and then in leading the assault on the Axis powers, most notably through the contentious bomber offensive against Germany. In the post-war world, the RAF adapted and developed into a force to meet the needs of the United Kingdom during the Cold War, the retreat from Empire, and most recently in the move to coalition warfare against low intensity threats, all against a backdrop of diminishing resources and shifting priorities. This is the story of the RAF over the first century of its existence: how it has confronted the many challenges and threats it has faced - from the Luftwaffe...

Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on U.S. senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups. They develop the "tolerance and tactics theory of negativity" that marries citizens' tolerance for negativity with campaign messages varying in their civility and relevance and demonstrate how citizens' beliefs and behaviors are affected. Using this original framework, they find harsh and relevant messages influence voters' decisions, especially for people with less tolerance for negativity. And, irrelevant and uncivil adve...